Visible refresh of the Google Play Retailer

Boris Valusek, Head of Design, Google Play

The Google Play Retailer has over two billion energetic customers a month searching for the precise app, the precise sport and all different digital content material. To reinforce the general retailer expertise, we’re excited to finish a whole visible overhaul. In concord with the Materials design language, we introduce a number of person updates to supply a cleaner premium retailer, which improves utility discovery and accessibility for our completely different person teams.

To make looking quicker and simpler, we added a brand new navigation bar on the backside of the Play Retailer on cell units and a brand new left navigation on tablets and Chrome OS. There at the moment are two separate locations for video games and apps, which permits us to higher serve the proper of content material to customers. As soon as customers have discovered the precise app or the precise sport, updating the shop itemizing format shows richer details about the apps on the prime of every web page, in addition to a button from the highest of the web page. 39, extra necessary name. This enables customers to extra simply see the necessary particulars and make the choice to put in your utility. Additionally, you will discover that our new uniformly formed icon system permits the content material to face out greater than the person interface. You probably have not carried out so already, you’ll want to replace your icon to the brand new specs of this icon as quickly as potential.

If you happen to're on the lookout for finest practices to create a horny retailer itemizing web page, we’ve a number of sources that will help you. To ensure your web page sounds good to Android customers, use retailer listing experiments to search out one of the best icons, pictures, movies, and descriptions for apps on Google Play. You may as well tailor your advertising and marketing messages to particular person teams based mostly on their nation, their set up standing, and even their pre-registration by creating customized retailer lists. For extra, strive our free on-line studying useful resource, Academy for App Success.

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