Product replace: The way forward for segments

As a few of you might already know, we revealed a number of months in the past a public beta model of Segments, a function that lets you create and analyze teams of teams. Customers in response to their attributes.

After many trials, growth and, most significantly, listening to you, we’ve now determined to finish our beta phase and take away this function from our software (later this month ). Nonetheless, we’re glad to announce that we’ll be changing this function with our new enhanced function, Viewers Builder, and would love to check you the unique beta.

We’re conscious that this could be a large change. On this article, we'll clarify precisely why we eliminated Segments and what to anticipate from our new viewers builder. For those who'd like to do this new non-public beta (which we extremely suggest), learn on.

Thanks for making our beta phase successful

Earlier than going into particulars, we needed to thank everybody who participated within the beta of Segments.

We actually admire your assist in testing this function and for all the dear suggestions, from function enhancements to bug experiences. As soon as once more thanks. It will assist us construct an excellent higher expertise sooner or later.

Why we delete segments

For now, you possibly can simply break down your customers by setting their attributes within the Segments operate. However because of your feedback, we’ve realized that you simply want to do much more with this.

And as an alternative of modifying and modifying what already existed, it’s really simpler and sooner for us to take away this function and return to the drafting board (which till now has been the higher choice). It will enable us to keep in mind all of your feedback and construct one thing higher than what Segments needed to supply.

And once we take away segments

You may count on to see deleted segments of our software later this month. We now have not set a particular date but, however we are going to ship you an announcement as quickly as we all know it. When you have any questions, please contact our help group at

So, what’s the viewers builder?

To place it merely, a bigger and higher phase. However with much more skills.

With Viewers Builder, it is possible for you to to create audiences (customized segments) which you could then use for evaluation, retargeting, enhancing engagement, and buying new ones. customers.

Listed here are a few of the key options we need to embrace:

Create audiences from a number of video games utilizing definitions based mostly on easy and sophisticated embrace / exclude statements.
Pre-defined public definitions created by our Information Science group.
Export of audiences within the type of consumer lists, together with promoting IDs (IDFA and GAID).
Switch audiences to promoting companions.

What you are able to do with this viewers

Quite a bit. You may have a ton of knowledge in your portfolio, so segmenting this knowledge into audiences will open up new alternatives in:

1. Acquisition of the consumer

The place you possibly can share your audiences with promoting companions, which suggests you possibly can create:

Retargeting campaigns
Related hearings
Exclusion lists

2. Examples of hearings

And by utilizing participant conduct and spending knowledge out of your video games, it is possible for you to to create distinctive audiences resembling:

Paid gamers
Lively ad-whales
Inactive gamers from English-speaking international locations
Gamers who’ve put in a number of video games out of your studio
Gamers on iPhone XS, who spent greater than 30 minutes studying and watching greater than 5 award-winning movies
And plenty of extra, utilizing customized expression settings and phase situations together with your occasions in play.

What’s retargeting and why do you care?

In abstract, behavioral retargeting is a sort of internet marketing for gamers based mostly on their earlier actions.

By sharing our software's audiences together with your favourite promoting companions for personalised retargeting campaigns, you'll in all probability get higher KPIs in your advertising and marketing spend and advert campaigns.

Listed here are some marketing campaign concepts to assist paint a greater image:

Gamers of nice worth

Enhance engagement on energetic gamers that we all know precious.

Returned gamers

Reengage not too long ago licensed customers who had been beforehand precious gamers.

Promo Cross

Drive gamers from one recreation to the opposite.

Non-public Public Builder Beta: T3 2019

We can’t wait to point out you what we’re constructing. To start, we are going to launch an unique beta model within the third quarter of 2019.

We’re in search of revolutionary studios and publishers. For those who'd like to do this new function and suppose you're matching the invoice, contact us at so we are able to get you began.

This present day, we’ve a number of top-level studios on board, so watch right here to see what they consider the brand new function. When you have any questions in the mean time, ship an e-mail to our help group and we are going to contact you.

Lovely tales about nice recreation builders and the way they thrive within the knowledge period.

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