Optimize your subscriptions with new data within the recreation console

Posted by Daniel Schramm, Product Supervisor, Google Play

Since their launch on Google Play nearly 7 years in the past, subscriptions have confirmed to be a vital a part of creating companies providing sustainable cell apps. 89 of the 100 most worthwhile Google Play apps within the US now provide subscription merchandise. Because the market evolves, it's turning into more and more necessary for subscription builders to optimize subscriber conversion and retention to take care of development. That will help you with this job, we’re distributing new data that’s out there instantly within the Play Console.

Subscription retention report

Pattern subscription retention report information within the Play Console. Supply: Google's inner information.

The lately up to date Subscription Retention Report signifies your capability to retain your subscribers, in addition to the flexibility of subscribers to transform their free trial variations, introductory value and first to second cost.

You’ll be able to configure two cohorts primarily based on the UGS, nation, and begin date of the subscription. That is significantly helpful for evaluating the success of A / B checks; For instance, to find out if altering the length of a free trial has an affect on the free trial conversion.

Instance of free trial conversion information within the Play Console. Supply: Google's inner information.

Outcomes of the investigation of cancellations

Protecting present subscribers is simply as necessary as buying new subscribers. Now we have subsequently up to date the 19459004 subscription cancellation report to raised perceive voluntary and involuntary cancellations.

Final yr, the launch of the subscription middle arrange a cancellation survey permitting customers to present builders the explanations they canceled, with outcomes out there via the Google Play Developer API. To facilitate entry and management of those outcomes, we now current day by day aggregates instantly in Play Console, in addition to the flexibility to obtain written responses in CSV format.

Pattern responses to a cancellation inquiry in Play Console. Supply: Google's inner information.

Accumulate extra customers

Involuntary cancellations, which happen when a consumer's cost technique fails, account for greater than one-third of all cancellations. The brand new restoration scorecards listed within the cancellation report assist you to perceive the effectiveness of recovering customers with a grace interval and sustaining your account, in addition to the day of restoration from subscriptions that will help you consider the effectiveness of restoration messaging.

Pattern account that incorporates a efficiency restoration card in Play Console. Supply: Google's inner information.

Be sure to've arrange grace durations and an account on your apps! Now we have seen that builders who use each a grace interval and a blocking account see their restoration fee after a rise [x159003] multiplied by three from 10% to 33% . Discover out extra details about the grace interval and account lockout.

You will discover the retention and cancellation reviews on the backside of the Subscriptions web page, within the Monetary Studies part of the Play Console. When you do not need entry to monetary reviews, ask your developer account holder for permission to view the monetary information.

Pattern account that incorporates a efficiency restoration card in Play Console. Supply: Google's inner information.

We hope that this new report will convey you new data to optimize your subscription exercise. We hope to share extra with you on Google I / O in Might.

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