On November 21st, we launched our much-anticipated and extremely anticipated platform in the marketplace referred to as Benchmarks +. For years, studio heads, publishers and traders have been asking us about market tendencies and modifications in efficiency indicators. Lastly, there’s a easy option to find out how the efficiency of the very best video games evolves, with out having to spend eight hours in a convention room. Neat, is just not it?
To create Benchmarks +, we analyze our complete community of +87,000 cellular video games, + 45,000 studios and, every month, greater than 1.2 billion gamers, 16 billion classes and 150 thousands and thousands of transactions. It's not simply an excellent picture of the cellular gaming business, it's the very best you will get. This makes Benchmarks + the business's largest software providing actual and correct info on key efficiency indicators akin to retention, session time, ARPPU and ARPDAU, in addition to a degree of imaginative and prescient unprecedented on each sort of utility retailer.
On the platform, you'll see aggregated information and tendencies for the highest 5%, 10%, and 20% of top-performing titles from over 16 genres and sub-genres of cellular video games. Briefly, it is going to be simpler than ever to reply this elementary query: what’s the efficiency of my sport or cellular studio in comparison with others of the identical style?
On this article, we're going to share every part that you must learn about Benchmarks + and the way you should utilize this software to foretell tendencies, optimize the efficiency of your video games, and make higher choices to your titles and studios. In case you are a data-driven choice maker within the cellular gaming house, this one is for you.
Present Options and Capabilities
The market is now altering so rapidly that it’s merely not sufficient to attend six months to get a report. This yr alone, now we have seen a big drop within the variety of D1 and D7 retention in any respect ranges of play, with the best performing video games being probably the most affected. Choices that make sense with final yr's key efficiency indicators might be a foul concept immediately.
That's why we designed Benchmarks +, an interactive efficiency analytics software that examines key efficiency indicators for cellular video games each week – to maintain you recent. You should have entry to actual world information on numerous measures, akin to retention (D1, D7, D28), session period, stickiness, conversion, ARPPU, ARPDAU – all going again to 2016, so you possibly can see each The micro and macro tendencies are clearer than ever.
After getting chosen the metric that pursuits you, it is possible for you to to view the info in quite a lot of methods, together with a snapshot of landmarks, a historic timeline, and a warmth map to pick out particular person statistics. Additionally, you will have the ability to choose as much as 16 completely different genres within the informal, basic and medium classes.
We additionally break up our information to present you entry to info on numerous quantiles – from the underside 25% of gaming efficiency to celebrity titles. Now you can evaluate your fundamental efficiency indicators with these of the business and uncover the precise efficiency of your title or studio.
Subsequent steps: S1 2020
We’ve huge plans for the long run and a ton of function requests. We plan to carry them to you as quickly as attainable. Listed here are some examples:
Choices to filter all measurements and information by nation degree
Choices to filter all metrics and information by platform (iOS / Android)
Extra promoting parameters (ie IPC, eCPM, LTV)
Extra on-demand metrics (ie D14, Playtime, Session Frequency)
Extra particular subgenres (ie FPS, hyper-casual, inactive video games)
Mounted date picker with every day granularity
30% off till December fifth
To have fun the launch of Benchmarks +, we’re providing a 30% low cost to all customers who register throughout the first two weeks. You should have 6 months entry to all of the options above, in addition to to all extra options launched after launch … and you should have the primary phrase within the product roadmap (through an built-in voting system )
All details about Benchmarks + is accessible right here. If in case you have another questions, ship us an e-mail at firstname.lastname@example.org in order that we are able to contact you. We’re very comfortable to maneuver on this course and make it an important software to your weekly routine. We’re additionally at all times comfortable to listen to your concepts on enhancements.
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